Abstract: A display unit for displaying indicia such as advertising material has a light box in which there are a series of lights. The box has a reflective surface capable of passing light outwardly from inside the box but reflecting light applied exteriorly of the surface. Indicia are mounted within the box carrying translucent and washed areas. Lighting of the lights displays the indicia and extinguishing the lights results in a mirrored surface only being apparent.Modification include making the masked areas of a reflective material to give a repeated reflection effect when the lights are lit.