Abstract: A thermally insulating packaging system including insulated walls surrounding an internal cavity. At least one of the faces of the packaging system is insulated with a first type of thermal insulating material and the remaining faces of the packaging system are insulated with a second type of insulating material. The first insulation material is a Vacuum Insulation Panel (VIP). The VIP is fitted to a frame, which is formed by a single piece of the second insulation material. The second insulating material is a shaped insulating foam. The frame provides a support for the VIP via a contact surface. The VIP is held in contact with the frame. Here, the frame can be shaped and sized so as to provide a positive holding force. Additionally or alternatively, an outer cover can be used such as a rigid external fitting, flexible cover, shrinkable or elastic cover or other means.