Abstract: A process for applying a flocking fiber to a cloth surface of a shoe includes the step of spraying a clean dry cloth shoe with an adhesive, which adheres to the cloth substrate without excess penetration, which remains pliable, and is not water soluble when set. A short set time is desirable, and then flock fibers suitable for application are carried into a charge in an electrostatic field. A conventional flocking chamber is used, voltage is applied to the electric field, and the flock fibers are applied so that they adhere to the adhesive surface under controlled conditions. The shoe is dried in a drying oven, and then it is ready for use. The flocking process can use adhesives that are colored, flock that is colored, and the flock can be applied in any desired pattern because of the use of the adhesive for causing the flock material to adhere to the cloth surface.