Abstract: A system to pair internet-connected devices comprising: a plurality of Internet servers each configured to share its server Internet Protocol address with two or more internet-connected devices that share a connection to the Internet through the Internet server; means for producing different respective frequency counts of co-occurrences of different respective pairs of internet-connected device identities: means for producing different respective Boolean counts of Internet protocol addresses having co-occurrences of different respective pairs of internet-connected device identities; and means for determining a device pairing of first and second internet-connected devices based at least in part upon frequency counts of co-occurrences and Boolean counts of Internet protocol addresses having co-occurrences.
Type:
Grant
Filed:
January 11, 2016
Date of Patent:
April 2, 2019
Assignee:
Drawbridge, Inc.
Inventors:
Kamakshi Sivaramakrishnan, Devin Guan, Tin H. Kyaw, Jerry Ye, Ravi Menon, Yang Yu
Abstract: A system comprising: an index structure that associates devices with device feature information; a pairing engine to determine device pairs based upon device feature information; a feature vector generation engine to produce feature vectors corresponding to determined device pairs based upon feature values associated within the index structure with devices of the determined device pairs; a scoring engine to determine scores to associate with determined device pairs based upon produced feature vectors; a graph structure, wherein nodes within the graph structure represent devices of determined device pairs, and wherein edges between pairs of nodes within the graph structure indicate determined device pairs; a clustering engine to identify respective clusters of three or more nodes within the graph structure that represent respective groups of devices.
Abstract: Internet advertising to users of web browser personal computer systems is a very large and mature industry. However, many new digital devices such as cellular telephones, table computer systems, and video game console are now presenting an even larger internet advertising market. Although the techniques used for targeting advertisements to web browsers on personal computers are sophisticated, the techniques for accurately targeting internet advertisements to these new digital devices are limited. To improve the quality of targeting advertisements on new digital devices a set of techniques for accurately pairing digital identities is disclosed. Once various digital identities are linked, all of the accumulated digital profile information from these linked digital identities may be used to accurately select advertisements for all of the linked digital devices.
Type:
Application
Filed:
May 10, 2013
Publication date:
April 3, 2014
Applicant:
Drawbridge, Inc.
Inventors:
Kamakshi Sivaramakrishnan, Devin Guan, Tin H. Kyaw, Jerry Ye, Ravi Menon, Yang Yu