Abstract: A system and method for advertising or marketing is provided that received vehicle inventory information from a car dealer and allows the dealer to create individualized signage for desired cars. The marketing system allows the dealer to select a sign size and sign template that includes a plurality of fields, some fillable based on the inventory information, some fields fillable by automatically generating data, and some fields that are presented as blank to the dealer for the dealer to edit. A completed listing including the fields designated by the template is used to generate a set of individualized advertising signs that include a QR code. Customer interactions with the QR code are tracked and provided to the dealer's customer relationship management system.