Abstract: An interactive radio system is provided for use with broadcast radio stations wherein feedback is provided to subscribers of the system via the Internet. Interactive radio mobile units are mounted within vehicles or at other locations. Each mobile unit includes a receiver for receiving radio broadcasts, a GPS system for determining the location of the vehicle, and a wireless transmitter for transmitting interactive radio control signals to a network operation center. While listening to a radio broadcast, the subscriber selects program segments of interest by pressing an interactive radio control button on the mobile unit. The program segments are, for example, individual musical selections, advertisements or the like. In response, the mobile unit transmits the carrier frequency of the radio broadcast, the date and time, the geographical location of the vehicle, and a subscriber identification signal to the network operation center using the wireless transmitter.