Abstract: Methods, articles, and systems for determining a bidding strategy for on-line query answer set or contextual advertisement positions for marketing options is described herein.

Abstract: Methods, apparatuses, and articles of manufacture for determining optimal selection and/or placement of advertisements in various media objects, based on features of the advertisements and media objects, are described herein.

Abstract: Disclosed are methods, apparatus, systems, and non-transitory, tangible computer-readable media associated with generating bids for multi-channel advertising environments, including in embodiments, generating a multi-channel advertising model. A multi-channel advertising model may be generated and used to estimate the effect of various advertisements and/or events that occur to an individual advertisee across various modeled advertising channels. An advertisee may be tracked across multiple channels, such as, for example, by using one or more cookies as the advertisee visits various web sites. Embodiments may calculate marginal contributions to a conversion event by various advertising events that have occurred along the sales funnel. Various revenue attributions may be generated as a function of a marginal contribution that an event had on the final conversion.

Abstract: Methods, apparatuses, and articles of manufacture for generating advertisements using an algorithmic system, such as a combinatoric system, and determining effectiveness metrics or predictions for the advertisements are described herein.

Abstract: A method and system for determining a bidding strategy for on-line query answer set or contextual advertisement positions for marketing options is described herein.

Abstract: Methods, apparatuses, and articles for receiving a collection of documents and/or objects determined to be potentially relevant to a keyword, and processing the collection of documents and/or objects to extract one or more keyword characterizations for use as proxies for the keyword, are described herein. In various embodiments, the one or more keyword characterizations may be used to compute a measure of keyword similarity for the keyword, facilitate keyword behavior modeling of the keyword, and/or find one or more advertisements.

Abstract: Methods, apparatuses, and articles of manufacture for detecting, by an agent trusted by a merchant and a search engine, a click on an advertisement displayed by the search engine, are described herein. The trusted agent may further determine that a transaction of the merchant associated with the displayed advertisement was completed and determine whether the completed transaction was resulted from the click. In some embodiments, the trusted agent may notify the merchant and the search engine of a billing event associated with the click, if the completed transaction was determined to be resulted from the click.

Abstract: Methods, apparatuses, and articles of manufacture for generating advertisements using an algorithmic system, such as a combinatoric system, and determining effectiveness metrics or predictions for the advertisements are described herein.

Abstract: Methods, apparatuses, and articles of manufacture for determining optimal selection and/or placement of advertisements in various media objects, based on features of the advertisements and media objects, are described herein.