Abstract: Enhanced metadata with optimized output. In an embodiment, a content object is received. First metadata to be associated with the content object is determined. At least one metadata field to be acquired is determined based on an association, within a stored knowledge structure, of the at least one metadata field with the first metadata. Second metadata to be associated with the content object is acquired based on the at least one metadata field. A metadata structure and markup format for the content object are determined. The metadata structure incorporates both the first metadata and the second metadata. The content object is output with the metadata structure and in the markup format.

Abstract: Enhanced metadata with optimized output. In an embodiment, a content object is received. First metadata to be associated with the content object is determined. At least one metadata field to be acquired is determined based on an association, within a stored knowledge structure, of the at least one metadata field with the first metadata. Second metadata to be associated with the content object is acquired based on the at least one metadata field. A metadata structure and markup format for the content object are determined. The metadata structure incorporates both the first metadata and the second metadata. The content object is output with the metadata structure and in the markup format.

Abstract: A system and method for network based marketing is presented. A server computer resides on a network and maintains a dynamically populated database of clients, patients, colleagues, and other recipients. A service provider authors or selects a communiqué to be sent to a set of recipients and submits to the server the communiqué and criteria defining the set of recipients. A service provider authors or selects a communiqué to be sent to a set of recipients and submits to the server the communiqué and criteria defining the set of recipients. The server receives the communiqué and the criteria, filters the database to determine the list of recipients, personalizes the communiqué for each of the recipients in the list and then delivers the personalized communiqué to each recipient, using the network as the delivery medium.