Abstract: The apparatus comprises a framework (8) adapted to be fixed to the platform (3) of an industrial vehicle and on which a substantially horizontal loading level surface (14) is defined. Distributed along the opposite ends (11, 12) of the apparatus framework are first and second cog wheels (2, 4) operable in rotation and operatively engaging respective roller chains (15) exhibiting each a dragging portion (15a) extending longitudinally to the loading level surface (14). The dragging portion of each chain is slidably supported by a slidable guide (22) movable along a slot (23) longitudinally formed in the loading level surface so as to bring the dragging portion from a rest position in which it is disposed below the loading level surface to a working position in which it slightly projects upwardly from the loading level surface.