Abstract: The invention is directed to a product carrier, pallet or skid formed of substantially homogeneous molded polymeric/copolymeric synthetic plastic material of a one-piece construction. The carrier includes an upper surface above which projects one or more elongated shock-absorbing fins, ribs or equivalent structure for absorbing impact-forces through deformation upon the carrier and a relatively heavy product carried thereby being dropped or mishandled. One or more fasteners snugly secure the product against the shock-absorbing fins of the carrier and are also in freely sliding relationship thereto to accommodate product movement relative to the carrier upon deformation of the shock-absorbing fins/structure.