Abstract: A method of identifying a visitor of a website in a wide area network is presented. An information signal is received which has been generated in response to the visitor visiting the website. The website visited is identified from the information signal. A network address of the visitor is determined. By using the network address, a database is searched to identify an organization with which the visitor is associated. A report is provided which includes information pertaining to the website visited and the organization with which the visitor is associated.