Abstract: Content in a virtual environment may be unlocked based on an aggregated trust level. More specifically, trust levels of a user with individual ones of non-user characters in the virtual environment may be tracked. The trust levels may be based on interactions between the user and individual ones of non-user characters in the virtual environment. A group trust level of the user with a group of the non-user characters may be determined. The group trust level may be based on an aggregation of the trust levels of the individual ones of the non-user characters. Content that was previously locked for the user may be unlocked for the user responsive to the group trust level breaching a group trust threshold.

Abstract: Incentivized offers may be provided to users of a virtual environment. More specifically, a virtual environment may be provided to users such that the users participate in the virtual environment by performing one or more actions within the virtual environment. Information may be determined that relates to the physical locations in the real world of individual users of the virtual environment. Offers of goods and/or services may be determined that should be presented to individual users. The offers may be determined based on one or more of the physical locations in the real world of the individual users, virtual environment criteria representing one or more aspects of the users involvement in the virtual environment, and/or other factors. The determined offers may be transmitted to the users.

Abstract: Content in a virtual environment may be unlocked based on an aggregated trust level. More specifically, trust levels of a user with individual ones of non-user characters in the virtual environment may be tracked. The trust levels may be based on interactions between the user and individual ones of non-user characters in the virtual environment. A group trust level of the user with a group of the non-user characters may be determined. The group trust level may be based on an aggregation of the trust levels of the individual ones of the non-user characters. Content that was previously locked for the user may be unlocked for the user responsive to the group trust level breaching a group trust threshold.

Abstract: A representation of a user's personality may be provided within one or more virtual environments. The personality of the user may be determined based on interactions within the one or more virtual environments. As such, the personality of the user may be determined organically without relying on declared information. A visible representation of the personality of the user may be provided to the user and/or other users within the one or more virtual environments.