Abstract: A point of purchase display includes a frame having left and right legs and upper and lower cross-beams. Each leg has upper and lower portions joined at an angle. The right and left legs are parallel to each other and are joined by a center cross-beam and the upper and lower cross-beams. Upper and lower display inserts are connected to the frame and fitted in the voids defined by the center cross-beam and the upper or lower cross-beam, and the upper or lower portions of the right and left legs, respectively. Upper and lower retaining members detachably connect to the right and left legs for securing the upper and lower inserts to the frame. An electronic display unit with a multiple source power supply is mounted to one of the upper and lower display inserts. A connection assembly attaches the display to the truck bedside.