Abstract: A method and system for securing hosting web pages from malicious third party modules. The method includes uploading a third party module to a hosting web page; validating a proxy API call received from the third party module, wherein the proxy API call includes at least a payload parameter provided by the third party module; generating an engine API call including at least the payload parameter; validating the engine API call; and executing the payload parameter if the engine API call is validated.

Abstract: A method and system for measuring online advertisement dwell time. The method comprises monitoring a plurality of events being generated in a response to a user interaction with the online advertisement embedded in the webpage; determining at least a type of each event being monitored; instructing a counter adapted to count the dwell time to perform at least terminating the counting, starting the counting or stopping the counting; and recording a value of the counter as a measured dwell time, upon termination of the counting.

Abstract: A software agent interfaces with an interactive game program allowing for dynamic conveyance of objects during runtime for receiving data indicative of at least one parameter relating to a player of the interactive game program and/or to the player station on which the program is run. The data is used to set a dynamic policy that is customized on-the-fly according to the at least one parameter, and which is adapted to determine one or more objects to be conveyed to the player station for dynamically embedding in the program. The dynamic policy is also adapted to determine one or more characteristics of the object and is capable of subsequent re-customization and revision during game play. The objects are retrieved and periodically conveyed to the interactive game program based on the dynamic policy for dynamically embedding in the interactive game program to interface with the game player of the interactive game program.

Abstract: A computer-implemented method and system is provided for tracking a cumulative number of identifiable visitors to different objects (S1, S2 . . . SN), each of which may be visited by multiple visitors. A data structure is adapted to contain records relating to each object (S1, S2 . . . SN) and to each combination of two or more objects (S1S2, S1S3, . . . S1SN, S2S3, S2S4, . . . S2SN, S1S2S3, S1S3S4, . . . S1SN?1SN etc.). For each visitor visiting an object (SM) for the first time there is determined a current combination of objects previously visited by the visitor. If no objects have been previously visited by the visitor, a respective record relating to the object (SM) is incremented; and if objects have been visited by the visitor, the record relating to the current combination is decremented and the record relating to the combination of the object (SM) with the current combination is incremented.

Abstract: Method for dynamically changing the content of a first Web page by a second Web page, wherein the first Web page is downloaded by a Web browser from a first domain, and the second Web page is downloaded by the browser from a second domain. One or more commands/procedures are provided for dynamically changing the first Web page and for storing the commands/procedures within the first Web page, or as a separate Web page within the first domain. Whenever the second Web page is downloaded in combination with the first Web page, the commands/procedures identify the downloaded second Web page and change at least a portion of the content of the first Web page by executing visual operations that are associated with the downloaded second Web page.