Abstract: A method and system of determining and increasing the effectiveness of outdoor mobile advertising based upon monitoring, recording and communicating data representative of the operator and vehicle movement characteristics. The method comprises steps of monitoring a plurality of raw data elements representative of operating states of the vehicle or action of the operator. Selected ones of the raw data elements are recorded or transmitted when the ones are determined to have identified a relationship to a predetermined set of standards for use with outdoor mobile advertising. The selected ones are consolidated for processing against a vehicle, an operator, and an advertising client profile for identifying when and where to display an advertisement, for qualifying vehicles and vehicle drivers, for identifying a rate of charge to an advertising client, and for identifying a rate of compensation to a vehicle owner or operator for displaying the advertisement.