Abstract: A fruit concentrate sweetener and process of manufacture are disclosed wherein the sweetener is formed from a hydrolyzed starch having a dextrose equivalent of about 5 to 25 and a clear fruit concentrate of at least about 40% soluble solids and about 0% insoluble solids to have about 40 to 65% complex carbohydrates, about 35 to 55% simple sugars from the fruit origin and about 0 to 5% nutritional components. The sweetener may be partially or substantially completely deflavorized and may be dried up to about 96 to 99% soluble solids. Further preferred steps of the process facilitate both deflavorization and drying while also yielding a sweetness level generally similar to sucrose with only about 50% simple sugars, the remainder being nutritionally desirable complex carbohydrates. The sweetener may be included in a variety of sweetened food and beverage products.