Abstract: An ice fishing device comprising a column member adapted to be supported in an upright position in an ice hole in an operative position, support means are pivotally mounted to the column member, adapted to span an ice hole and support the column member in an upright position. A reel is rotatably mounted to the column member and positioned thereon to be underwater when the column member is in an operative position. A flexible signal mast is attached to the column member at the upper end thereof, and is bendable essentially one hundred eighty degrees to an armed position and will spring upright when released from the armed position. A first bearing bracket is mounted to the column member at a lower position when said column member is in an operative position and a second bearing bracket is mounted to the column member at an upper position above water when said column member is in an operative position.