Abstract: A storage reel embodying the concepts of the present invention is particularly adapted for storing cable that is subjected to creep. The storage reel has a pair of laterally spaced side flanges. Core means extend between the side flanges to define a cable-engaging surface. This cable-engaging surface has a coefficient of friction of at least 0.499. This coefficient virtually precludes creep between the cable and the storage reel. An anchor aperture penetrates at least one of the side flanges to permit one end of the cable to extend therethrough, and a fastening means is employed to secure that end of the cable to the exterior surface on that side flange. The present invention also contemplates the use of a cover structure that may be secured to at least one side flange to contain the cable end that penetrates that flange.