Abstract: A packaged toy is provided in which toy egg sets of nested hollow toy eggs are held within a modular transparent egg carton. The modular transparent egg carton has a tray which holds the toy egg sets and a lid with a ceiling and a circumnavigating lip defining a depression in which the tray of a modular transparent egg carton is adapted to be located. A method of packaging a toy is provided in which plural toy egg sets are located within a modular transparent egg carton to form a matrix of packaged toys.