Abstract: Disclosed are a contents-responsive kiosk and a method for driving the same. A support; a screen module attached to an upper end of the support; a contents reception module for receiving contents; a contents determination module for analyzing a tag added to the received contents, and determining whether the contents are horizontal-type contents or vertical-type contents; a screen driving control module for rotating and maintaining the screen module at a horizontal state when the contents are horizontal-type contents as a result of the determination, and for rotating and maintaining the screen module at a vertical state when the contents are vertical-type contents; and a contents reproduction module for reproducing the received contents on the screen module are included.