Abstract: A system and method for managing a game including generating a grid with a processing device. The grid is comprised of a plurality of squares defined by a plurality of rows and a plurality of columns. The method also includes establishing betting odds for each of the squares and presenting the squares and associated betting odds on a graphical user interface. The betting odds of each of the squares are associated with a likelihood of the square being established as a winning square. A winning square is designated in response to a score of a live sporting event including a digit of a score of a first team being the same as a row number of the square, and a digit of a score of a second team being the same as a column number of the square at the end of a predetermined interval of the live sporting event.