Abstract: One aspect of the invention provides a method of assessing a biometric during a video call, the method comprising the steps of: a) establishing a videotelephony connection with a remote device, the videotelephony connection including a video channel and an audio channel; b) receiving an instruction to assess a biometric; c) suspending the video channel of the videotelephony connection with the remote device; d) capturing a video stream; e) determining a biometric of a subject from the video stream; f) transmitting the biometric to the remote device; and g) reestablishing the video channel of the videotelephony connection with the remote device.

Abstract: A system and method are provided for managing digital marketing to a multiplicity of consumers by way of portable wireless digital devices. The system comprises a simplified human-device interface stored on the portable wireless digital devices. An instrumentation subsystem collects interaction and behavioral data from the simplified human-device interface. A campaign management subsystem permits digital marketing content to be made available and the display of content options to be defined to operate in a controlled way. An analytics subsystem processes the interaction and behavioral data in accordance with a knowledge the states of each of the consumers to permit controlling marketing content and promotions to the consumer. A display subsystem stored on the portable wireless digital device controls the display of marketing content and promotions at specific locations within the human-device interface.