Abstract: A composite in-store coupon preferably comprises a base sheet with adhesive for securing the sheet to a product, and a top sheet comprising, in part, a removable in-store coupon. The top sheet has side portions permanently secured to the underlying base sheet and a central coupon portion free of said base sheet and detachably secured to and between said side portions. The central coupon portion is printed on one or both sides and is removable to provide an in-store coupon.