Abstract: A material and method of forming it into tubular wall structures for product dispensing tubes is described. The material is a continuous web which is printed on one side with a succession of two different advertisement messages it is desired to appear on two different dispensing tubes. Such messages are printed in alternately repeating sequence along the length of the material so that the material can be thought of as being divided lengthwise into repeating sections, each one of which includes both advertising messages. Each of such sections is generally twice as long as the outer circumference desired for the dispensing tube, with each portion having a different message thereon taking up one-half of the section so that each of such portions has a length generally equal to such desired outer circumference. The method includes the steps of separating one of such sections from the remainder of the material when it is desired to form a tubular structure for a dispensing tube.