Abstract: A scent sampler construction comprising a panel having two oppositely facing folds that divide the panel into first, second, and third segments arranged in a generally z-shaped configuration with one side of the second segment overlapping a portion of one side of the first segment in face to face relation, and the other side of the second segment overlapping a portion of one side of the third segment in face to face relation. There is releasable adhesive between the facing sides of the second and the third segments, to releasably secure the outer and intermediate segments together in face-to-face relation. There is a burstable encapsulated scent sample between the facing portions of the second and the third segments so that the separation of the facing portions of the second and third segments releases the sample scent.