Abstract: A living plant is rooted in a growing medium, conically shaped plug which supports and helps nourish the roots of the living plant. A sleeve surrounds the plant and at least a portion of the plug to protect the plant and to retain the plug intact. The plug fits within an open bottom portion of the conical sleeve and receives nourishment during the display thereof. In another aspect of the invention, a display assembly includes a nourishing liquid containing pan having a plug receiving tray disposed therein. The tray is apertured to permit the liquid to be received therein for engaging the plug for nourishing the living plant while being displayed for sale.