Abstract: An improved soft flexible fishing lure and a method of rigging same are provided by the present invention. More in particular, the invention provides a soft flexible fishing lure having an elongate lure body having a longitudinal axis, a top longitudinal surface, a bottom longitudinal surface, a left wall surface, a right wall surface, a head region forming the distal end, and a tail region forming the proximal end and a channel positioned along the longitudinal axis of the lure at the bottom longitudinal surface. The fishing lure of the invention is further provided with a tandem hook assembly that resides in part in the channel of the soft flexible lure body.