Abstract: The disclosed methods and apparatus relate generally to the use of electronic devices to interact with electronic tags associated with objects, services, places, people, or animals (“objects”) in order to access programming material related to these objects. The invention discloses the input of keywords, phrases, preferences, or interests into a user's device to search a plurality of electronic tags within a given physical range to access programming material from the tags—or via data links provided in the tags—that matches the keywords, phrases, preferences, or interests. Furthermore, the invention locates, maps, and labels the objects associated with this programming material on the user's display.