Abstract: A method and system for identifying and prioritizing business useful insights from hidden patterns. This invention relates to data mining techniques and more particularly to identify and prioritize insights from a plurality of insights present in a large set of data. Insight exploration is a method and system that enables the user to generate actionable insights, prioritize them for a given data. This falls broadly within the field of data mining. The primary achievement of this invention is to take a rule in if-then format and then systematically process them to identify actionable information from them. In that process, the system automatically prioritizes the rules, generates other rules and analyzes the path that leads to desired behavioral changes.