Patents Assigned to Ihance, Inc.
  • Patent number: 7680892
    Abstract: A system for monitoring email and website behavior of an email recipient is provided. According to one exemplary embodiment, the system includes a mail enhancement server and a logging server. The mail enhancement server is configured to intercept all outgoing emails from a mail server. The mail enhancement server then modifies each outgoing email to include a tracking code. The tracking code is embedded in an image call which in turn is also inserted into the outgoing email. If the outgoing email contains hyperlinks, each hyperlink is also modified to include the tracking code. The tracking code is uniquely associated with the outgoing email. The image call (and the tracking code) is used to detect when the recipient of the outgoing email has opened that email. The tracking code, when embedded in a hyperlink, is also used to monitor whether the recipient has opened the email and/or clicked through on one or more of the hyperlinks in the email.
    Type: Grant
    Filed: September 11, 2006
    Date of Patent: March 16, 2010
    Assignee: Ihance, Inc.
    Inventors: Andrew Knox, Lars Knox, John Hart
  • Publication number: 20070005762
    Abstract: A system for monitoring email and website behavior of an email recipient is provided. According to one exemplary embodiment, the system includes a mail enhancement server and a logging server. The mail enhancement server is configured to intercept all outgoing emails from a mail server. The mail enhancement server then modifies each outgoing email to include a tracking code. The tracking code is embedded in an image call which in turn is also inserted into the outgoing email. If the outgoing email contains hyperlinks, each hyperlink is also modified to include the tracking code. The tracking code is uniquely associated with the outgoing email. The image call (and the tracking code) is used to detect when the recipient of the outgoing email has opened that email. The tracking code, when embedded in a hyperlink, is also used to monitor whether the recipient has opened the email and/or clicked through on one or more of the hyperlinks in the email.
    Type: Application
    Filed: September 11, 2006
    Publication date: January 4, 2007
    Applicant: Ihance, Inc.
    Inventors: Andrew Knox, Lars Knox, John Hart
  • Patent number: 7076533
    Abstract: A system for monitoring email and website behavior of an email recipient is provided. According to one exemplary embodiment, the system includes a mail enhancement server and a logging server. The mail enhancement server is configured to intercept all outgoing emails from a mail server. The mail enhancement server then modifies each outgoing email to include a tracking code. The tracking code is embedded in an image call which in turn is also inserted into the outgoing email. If the outgoing email contains hyperlinks, each hyperlink is also modified to include the tracking code. The tracking code is uniquely associated with the outgoing email. The image call (and the tracking code) is used to detect when the recipient of the outgoing email has opened that email. The tracking code, when embedded in a hyperlink, is also used to monitor whether the recipient has opened the email and/or clicked through on one or more of the hyperlinks in the email.
    Type: Grant
    Filed: November 6, 2002
    Date of Patent: July 11, 2006
    Assignee: Ihance, Inc.
    Inventors: Andrew Knox, Lars Knox, John Hart
  • Patent number: 7072947
    Abstract: A system for monitoring email and website behavior of an email recipient is provided. According to one exemplary embodiment, the system includes a mail enhancement server and a logging server. The mail enhancement server is configured to intercept all outgoing emails from a mail server. The mail enhancement server then modifies each outgoing email to include a tracking code. The tracking code is embedded in an image call which in turn is also inserted into the outgoing email. If the outgoing email contains hyperlinks, each hyperlink is also modified to include the tracking code. The tracking code is uniquely associated with the outgoing email. The image call (and the tracking code) is used to detect when the recipient of the outgoing email has opened that email. The tracking code, when embedded in a hyperlink, is also used to monitor whether the recipient has opened the email and/or clicked through on one or more of the hyperlinks in the email.
    Type: Grant
    Filed: November 6, 2002
    Date of Patent: July 4, 2006
    Assignee: Ihance, Inc.
    Inventors: Andrew Knox, Lars Knox, John Hart