Abstract: A method for temporarily adhering an image to a surface is shown utilizing liquid soluble substrates that have printed images of liquid insoluble ink. The liquid soluble substrate is positioned on a surface, such as a billboard, sidewalk, parking lot, telephone pole, skin, clothing, etc., and a liquid, typically water, is applied to the liquid soluble substrate and/or to the surface in such a quantity, and at such a temperature, and at such a pressure and velocity so as to be absorbed by the liquid soluble substrate in a sponge-like fashion. As the substrate dries, it takes on the shape of the surface, conforming and adhering to the surface through a mechanical interlock therewith. Various coatings may be applied to extend the longevity of the substrate. The liquid soluble substrate may be removed from the surface by applying a sufficient quantity of liquid at a sufficient temperature, pressure and velocity.

Abstract: A label for a container is disclosed as including a front side and a back side. The front side has front label information thereon for communicating information to a user. The back side includes a first end and a second end and has an adhesive thereon proximate the first end such that a part of the label is substantially permanently attached to the container. The back side also has a removably-attaching surface proximate the second end. Back side label information is on the back side for communicating information to the user. The removably-attaching surface enables the label to be removably attached to the container such that the user may view the back side label information by peeling back part of the label from the container to reveal the back side label information. Further, the user may return the label to wrap around the container such that the back side label information is not visible by pressing the other part against the container.