Abstract: A headend apparatus for communicating with a broadcast receiving apparatus through a cable network comprising a plurality of transmission channels is provided. The headend apparatus includes a receiver to receive a video broadcast content corresponding to a selected broadcast channel, a plurality of modulators to modulate the video broadcast content, each individual modulator of the plurality of modulators being mapped to an individual transmission channel of the plurality of transmission channels, and a controller to determine whether to bond the plurality of transmission channels, based on a definition of the video broadcast content, and to control the modulators to bond the plurality of transmission channels and transmit the video broadcast content to the broadcast receiving apparatus when determining to bond the plurality of transmission channels, each individual modulator of the plurality of modulators being mapped to the bonded transmission channels.