Abstract: An ignition plug having a center electrode tip and a substantially aerodynamically shaped ground electrode mounted coaxial to the center electrode tip. This construction substantially eliminates shielding and increases the ignition presentation and the aerodynamic flow of fuel in the gap and tip area. This provides greater power, increased gas mileage and reduced pollution. A circular ignition presentation is achieved by positioning the ground electrode around the center electrode forming a substantially uniform gap. Sparks will be emitted from the ground electrode to the center electrode throughout the gap. This provides a greater region of ignition thereby igniting more fuel. Conductive coatings are applied selectively to the inner surface of the ground electrode to control the distribution of electron flow about the gap to improve ignition uniformity. The electrode and insulator in the plug tip have decreased abrupt surface contour discontinuities to allow for aerodynamic flow of fuel.