Abstract: An electromechanical vending machine is adapted to dispense physical products and digital information content to a user. The machine includes a payment unit for processing a payment from the user; a user input device for enabling user selection of one or more items to be dispensed; a physical product dispensing unit for dispensing physical product; and a digital data dispensing unit for delivering digital information content to a locally situated user device in communication with the vending machine. The vending machine includes means for communicating with different types of user device, and for determining the correct format of digital information content required by the user device.