Abstract: A package for alternatively displaying and enclosing an article such as a wristwatch. The package includes a base, an article holder slidably and removably positioned in the base, and a cover adapted for alternate disposition with respect to the base so as to alternatively provide for relatively open display and for substantially complete enclosure of the article. The package in its enclosure mode can be utilized as a shipping container. In its display mode, the package is utilized to display the article to prospective purchasers and in this mode the relationship of the cover to the base provides a stop means whereby the slidable removal of the article holder, and accordingly the article, to those unfamiliar with the operational manner of the package is prevented, and accordingly provides a measure of security for the retailer using this package.