Abstract: A heel laster to receive a footwear upper assembly and constructed to press, form and last the heel part of the footwear upper assembly. A structure is provided to secure the assembly to the laster; princers stretch the heel part of the upper about the heel region of the last; and a heel pad presses the upper against the last. Then a nozzle is moved and positioned by a mechanical structure along an appropriate adhesive path. The mechanical structure includes a tracer mechanism the includes an adjustable U-shaped cam track and a linkage connected to the nozzle at one end and to a cam follower at the other end thereof such that the cam follower is positioned within the cam track; a driver mechanism is connected to propel the cam follower along the track in the X-Y directions (the nozzle can move in the Z-direction as well to follow contours of the footwear). The heel pad is preferably an inflatable pad. The mechanical tracer mechanism, as a unit, has a predetermined and fixed position relative to the heel pad.