Abstract: A method for scheduling outbound communications to sales leads based, at least partly, on a model of customer behavior derived from (i) customer data gathered from a plurality of customers that initiated contact with an electronic communications interface, and (ii) time data recording for each of the customers a time or time period at which the customer interacted with the electronic communications interface. The model predicts, for one or more time periods and segments of a population, a likelihood of successfully engaging with a person from the segment of the population. The scheduling includes prioritizing the outbound communications to the sales leads during one or more defined time periods. A method of determining a preferred time to make an outbound communication to a sales lead is based, at least partly, on the model of customer behavior.

Abstract: A method for scheduling outbound communications to sales leads based, at least partly, on a model of customer behavior derived from (i) customer data gathered from a plurality of customers that initiated contact with an electronic communications interface, and (ii) time data recording for each of the customers a time or time period at which the customer interacted with the electronic communications interface. The model predicts, for one or more time periods and segments of a population, a likelihood of successfully engaging with a person from the segment of the population. The scheduling includes prioritizing the outbound communications to the sales leads during one or more defined time periods.

Abstract: The present invention relates to systems (100) and methods used in marketing goods and services. The system includes a call router (124) which determines how a dialler (116) routes outbound calls to sales consultants, based on the output of a consultants skills model (122). The controller (118) also includes a lead sorting component (126) which performs propensity based sorting of sales leads based on the output of a sales propensity model (120). The output of the propensity sorting component is provided to the dialler (116) to control the ordering of the dialling of customers.