Abstract: Disclosed herein is a method and system for rendering a web page on an electronic display device in a visual presentation format based on preferences of a user. An embedded browser application is provided on the electronic display device. The embedded browser application identifies alterable display attributes of elements on the web page and presents display options corresponding to the identified display attributes to the user. The user selects the presented display options based on preferences of the user. The embedded browser application modifies the identified display attributes of the web page elements by applying adaptive rendering rules on the identified display attributes. The embedded browser application creates the visual presentation format by incorporating the modified display attributes of the web page elements. The embedded browser application renders the web page adaptively on the electronic display device in the created visual presentation format.