Patents Assigned to Jelli, LLC
  • Exposing demand side platforms mechanism for broadcast radio
    Patent number: 11893607
    Abstract: An indication to make a terrestrial broadcast ad spot associated with a terrestrial broadcast available for bid via a digital demand side platform is received. A bid request is sent to the digital demand side platform based at least in part on the indication. An indication of a winning bid for the terrestrial broadcast ad spot is received. A creative ad content associated with the winning bid is caused to be included in the terrestrial broadcast at a time associated with the terrestrial broadcast ad spot.
    Type: Grant
    Filed: October 19, 2021
    Date of Patent: February 6, 2024
    Assignee: Jelli, LLC
    Inventors: Jateen P. Parekh, Em Huynh