Abstract: A display device for displaying a number of indicia one after another has shaped guide plates (44) to positively guide the suspension rods (4) of viewing sheets (3) around a roller (8) when each suspension rod (4) is engaged by cradles (11). A strap (50) that is rendered resilient by the inclusion therein of a spring (53) extends centrally down the rear of the device and prevents successive suspension rods (4) from becoming detached from the cradles (11) in this region. A gate is provided at the foot of ramps (5) upon which the rods (4) are stacked to ensure that the rods will not become bunched or otherwise entangled on the ramps (5) and that the cradles (11) will positively pick up only one suspension rod (4) at each passage past the gate.