Abstract: A system for playing and managing an interactive social game between a plurality of client computers connected to a network in a communications network includes a processor for playing an interactive social game program at the plurality of client computers operated by users. The interactive social game program includes associating the users of the client computers with social item(s) to be managed. The processor is operable to present the users of the client computer with stored promotions in memory. The processor is operable to cause the execution of the social game program in response to an input command, to incorporate a selected promotion and present the selected promotion visually to client computers while playing the interactive social game.