Abstract: A cord retractor includes free-wheeling reel upon which an electrical cord is stored, and from which the electrical cord can be played out. A remote finger-depressible switch positioned proximate a free end of the electrical cord operates, when depressed, to simultaneously activate an electric motor and a clutch mechanism that apply a revolving force to the electrical reel to retract the played-out portion of the electrical cord as desired. Input AC power is applied to the cord, switch, and electric motor through a rotating sidewall of the reel. When the is remotely located switch is released, the clutch is disengaged to allow the reel to free-wheel for withdrawal of the electrical cord.