Abstract: A blow molded article comprises a hollow body having a substantially enclosed hollow space therein, the hollow space accommodating a reinforcement for structurally reinforcing a strength of the blow molded article, with the reinforcement being tightly attached and fixed to at least a part of an internal wall defining the hollow space. A molding machine for this blow molded article comprises a pair of mold halves which can freely move to and away from each other in horizontal directions, and a parison feeder for supplying a parison downwardly between the mold halves. The parison feeder is arranged to supply a bottomless parison. Below the mold halves, the molding machine is provided with a support device which holds a reinforcement such that the reinforcement is positioned inside a hollow space in the blow molded article, and also provided with elevating means for freely raising and lowering the support device.