Abstract: A computer implemented system is provided for exchanging shares in an exchange traded product. A display is provided for displaying data representing shares of an exchange traded product comprising a leveraged portfolio of securities satisfying capitalization and performance criteria, the securities within the portfolio being weighted and having an expected future performance return greater than securities comprising a benchmark. The leveraged exchange traded product is configured for trading shares of the leveraged exchange traded product at a real time determined price related to the underlying price of each of the selected securities comprising the leveraged exchange traded product and related to the respective weightings of the selected securities. The exchange traded product can be open ended.