Abstract: Systems and methods for tracking user interaction in a presentation may be provided. A presentation may be augmented to include user interaction tracking features, which facilitate tracking of a user's clickstream and browser session data generated during the playback of the presentation. A player may be configured to play the presentation and to track the user's browser session and clickstream data. The presentation player may be configured to dispatch this tracking data to a tracking server system. The server may be configured to facilitate calculation of an engagement score based on the tracking data, which indicates the user's level of engagement with the presentation. The engagement score and at least portions of the tracking data can be transmitted to a third party system, such as a marketing automation system, to trigger a responsive event. The responsive event may be generated based at least in part on the engagement score.

Abstract: Systems and methods for tracking user interaction in a presentation may be provided. A presentation may be augmented to include user interaction tracking features, which facilitate tracking of a user's clickstream and browser session data generated during the playback of the presentation. A player may be configured to play the presentation and to track the user's browser session and clickstream data. The presentation player may be configured to dispatch this tracking data to a tracking server system. The server may be configured to facilitate calculation of an engagement score based on the tracking data, which indicates the user's level of engagement with the presentation. The engagement score and at least portions of the tracking data can be transmitted to a third party system, such as a marketing automation system, to trigger a responsive event. The responsive event may be generated based at least in part on the engagement score.

Abstract: An apparatus and method of producing multiple panels for display on a single display device receives first and second data through a user interface. The first data relates to a first panel having first visual indicia and a first timeline, while, in a similar manner, the second data relates to a second panel having second visual indicia and a second timeline. The apparatus and method select a given time in both the first and second timelines, and coordinate, at least in part in a computer process, the first data with the second data to produce a multi-panel presentation. The multi-panel presentation has at least one instruction that causes at least a portion of at least one of the first panel and second panel to change size at the given time when displayed on a single display device.