Abstract: A method of photographing an object (50,52) and associated photographic apparatus are disclosed. A camera (60), a light source (40) and a collapsible background unit (10,90) are provided, wherein the collapsible background unit (10,90) comprises an enclosure with an illuminating wall (18,95) that is translucent. The light source (40) and the background unit (10,90) are arranged relative to each other so that light from the light source (40) is directed into the interior of the enclosure, at least some of said light being transmitted to the exterior of the enclosure through the illuminating wall (18,95). The object (50,52) and the camera (60) are arranged externally of the enclosure such that the illuminating wall (18,95), or an additional translucent component (74) interposed between the illuminating wall (18,95) and the object (50,52), constitutes a background for the object (50,52). A photograph of the object (50,52) is then taken using the camera (60).

Abstract: A photographic lighting apparatus is adapted to rest upon a support surface, and comprises an operative panel having a light reflective and/or light transmissive wall, and a support member which supports the operative panel in an inclined orientation relative to the support surface. Such photographic lighting apparatus may be used as a light reflector or a light diffuser and is of particular utility for lighting the subject of a photograph from below.

Abstract: A target is provided for setting the exposure and white balance of a photographic digital camera. The target comprises a target surface that has a pre-determined reflectance for all wavelengths of visible light, and the target surface is provided with a target feature upon which the camera is able to focus while the target surface entirely fills a viewfinder of the camera.

Abstract: A target (10, 20) is disclosed suitable for setting the exposure and white balance of a photographic digital camera. The target (10, 20) comprises a target surface (12) that has a reflectance of 18% for all wavelengths of visible light. The target surface (12) is provided with a feature (16) upon which the camera is able to focus.

Abstract: A method of photographing an object (50,52) and associated photographic apparatus are disclosed. A camera (60), a light source (40) and a collapsible background unit (10,90) are provided, wherein the collapsible background unit (10,90) comprises an enclosure with an illuminating wall (18,95) that is translucent. The light source (40) and the background unit (10,90) are arranged relative to each other so that light from the light source (40) is directed into the interior of the enclosure, at least some of said light being transmitted to the exterior of the enclosure through the illuminating wall (18,95). The object (50,52) and the camera (60) are arranged externally of the enclosure such that the illuminating wall (18,95), or an additional translucent component (74) interposed between the illuminating wall (18,95) and the object (50,52), constitutes a background for the object (50,52). A photograph of the object (50,52) is then taken using the camera (60).

Abstract: A target (10, 20) is disclosed suitable for setting the exposure and white balance of a photographic digital camera. The target (10, 20) comprises a target surface (12) that has a reflectance of 18% for all wavelengths of visible light. The target surface (12) is provided with a feature (16) upon which the camera is able to focus.

Abstract: A projection screen is disclosed that includes a projection layer formed of a flexible sheet of fabric and means for supporting the projection layer in tension during use. At least part of the tensioned projection layer has a front projection surface adapted to have an image projected thereon and a corresponding rear surface that is overlaid with a backing layer that absorbs light transmitted through the projection surface of the projection layer.