Abstract: An electronic financial trading platform includes: at least one application module; and a memory manager configured to provide normalized access to data content for the at least one application module, in which the memory manager includes a storage model configured to store references to the data content, an observer model configured to notify the at least one application module of changes to the storage model, and an automation model configured to trigger one or more sets of processes by the at least one application module in response to changes in the storage model.