Abstract: A vehicle display lift has a vertical mast containing a hoist mechanism which raises and lowers a movable carriage. A cantilever support member connected to the carriage extends outwardly from the mast and has a vehicle support frame on its outer end which receives and supports a vehicle. A low ramp allows the vehicle to be driven onto the support frame at ground level whereupon the hoist mechanism is activated so that the carriage is lifted and guided within the mast causing the vehicle support frame and vehicle to be elevated. The location of the vehicle on the pivotally attached vehicle support frame is such that the center of gravity is forward of the pivot thereby forcing the frame and vehicle to tilt forward as they are elevated until a predetermined tilt angle is achieved at which time the tilting action stops as the elevation continues.