Patents Assigned to Lot18, Inc.
  • GROUP BUYING INCENTIVIZED BY RISK AND IMPACT ADJUSTED REWARDS
    Publication number: 20120253910
    Abstract: Disclosed is a system and method for incentivizing online consumers to engage in an online purchase transaction by maximizing the rewards, such as advantageous pricing, coupons, etc., that an online consumer may enjoy if they accept a higher level of risk, such as by making an offer to purchase a product or service early in its online promotional offering, and/or if they undertake certain promotional efforts that are designated by the seller of such product or service to promote the retailer's offering to their social media community.
    Type: Application
    Filed: March 9, 2012
    Publication date: October 4, 2012
    Applicant: Lot18, Inc.
    Inventors: George Fortuna, Philip James, Andrew Nguyen