Abstract: A shoe fitment comprising a body member whereby the fitment can be mounted on a shoe, and a display mounted on, or incorporated in, the body member for viewing from outside a shoe on which the fitment is mounted. The display serves to provide one of decoration and/or information. Typically the display is a three dimensional component mounted on the body member and, in a preferred version, the display is a three dimensional component mounted on the body member which display is at least partly free to move relative to the body member. In another version, the display is a surface which includes a letter and/or a number the surface being a part of, or being attached to, the body member.